Mapping your customer’s journey might initially seem overwhelming due to the numerous steps involved. However, once you grasp how to deconstruct the journey mapping process into manageable steps, constructing customer journey maps becomes straightforward. Customer experience is the sum of all experiences a consumer has with a supplier of goods or services, throughout their relationship…

Voice search is booming, and if you haven’t considered Voice Search Optimisation yet, you’re missing a significant opportunity. As users increasingly leverage voice assistants (VAs) like Siri, Alexa and Google Assistant for search, optimising your content for these platforms is crucial. Think of it as making your site the go-to spot for these digital assistants….