Your target audience is completely overwhelmed by the sheer volume of daily emails. While the battle for the inbox rages – leads are requiring an ever-increasing number of touches to become sales-ready (The Online Marketing Institute puts it at 7-13+.).
Instead of trying to dominate the unwinnable channel (email), the winners are going where their audience is at. In our multi-touch, multi-device, multi-everything universe, have you transitioned from just email to multi-channel marketing automation yet?
Here are five things we can get started on today: