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Marketing Strategy

Your customers have changed the way they buy. What are you doing about it? If you are still doing things the old way, then we need to talk.

Growth Marketing

The needs & behaviors of folks making buying decisions in B2C & B2B are nuanced. Our proprietary framework will get your message delivered to the right audience, at the right time, through the best channel.

Together we will develop a Growth Marketing Strategy including:

1 Complete Customer Lifecycle Program

2 Distributed NextGen Multichannel rollout.

Think of us as an extension of your team – because your business outcomes are always personal. Let’s pivot with purpose so that you can meet your customers where they are at.

Growth Marketing

The needs & behaviors of folks making buying decisions in B2C & B2B are nuanced. Our proprietary framework will get your message delivered to the right audience, at the right time, through the best channel.
Together we will develop a Growth Marketing Strategy including:
2   Distributed NextGen Multichannel rollout.
Think of us as an extension of your team – because your business outcomes are always personal. Let’s pivot with purpose so that you can meet your customers where they are at.

CUSTOMER LIFECYCLE MARKETING (CLM)

Map the journey
to get the gold

Your customers are in the driver’s seat and expect more than the status quo. Today, they have more choices, channels, and influence. Do you have a deep understanding of your customer’s experience? CLM utilises multiple channels to serve every stage of the customer journey. Through perpetual learning, we identify opportunities for new memorable brand experiences.

It seems like there’s a new wiz-bang funnel strategy every few months! In real life, customers (B2B & B2C)a behave according to linear funnel stages. Instead let’s map out your customer’s key decision points, conversion paths and channels of least resistance.

Strategy that
keeps it real

Strategy that keeps it real

Strategy that
keeps it real

Strategy that keeps it real

It seems like there’s a new wiz-bang funnel strategy every few months! In real life, customers (B2B & B2C) behave according to linear funnel stages. Instead let’s map out your customer’s key decision points, conversion paths and channels of least resistance.

From anonymous
to advocate

A data driven CLM strategy converts unknown visitors to new customers and then advocates. We start with ‘influence’ and ‘conversion’ treatments that secures the sale. Then automated customer ‘onboarding’ treatments that deliver every time. The following ‘post-purchase’ automated treatments ignite lifetime value. Finally, we bring it home with ‘satisfaction’ and ‘referral’ treatments that make the business future proof.

P.R.I.C.E MODERN MARKETING MODELTM

Execution is the ability to mesh strategy with reality, align people with goals, and achieve the promised results.
Larry Bossidy
Larry_Bossidy

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