Your Logo is the Jewel in your brand identity crown.
Whether you are developing a new brand or refreshing an existing brand, one of the most enjoyable steps is creating your logo. While your logo is just the beginning, it will play an integral part in developing your brand identity, values & personality.
While a logo isn’t a brand, it is the embodiment of your brand’s identity. Your logo is a unique identifier and differentiator. It is the centrepiece of your visual identity. A well-considered brand identity will emerge through its logo — its visuals will move your target audience.
Whether you are developing a new brand or refreshing an existing brand, one of the most enjoyable steps is creating your logo. While your logo is just the beginning, it will play an integral part in developing your brand identity, values & personality.
While a logo isn’t a brand, it is the embodiment of your brand’s identity. Your logo is a unique identifier and differentiator. It is the centrepiece of your visual identity. A well-considered brand identity will emerge through its logo — its visuals will move your target audience.
For some, ‘brand’ and ‘logo’ are the same concept. Indeed both are the cornerstone of a successful company. Importantly your logo is only one component of your brand, or brand identity. Brand identity encompasses the heart and soul of your brand. The values, communication style, and the emotional response. It’s what sets you apart from the rest of the marketplace.
IMPORTANT: Is your logo design fit for purpose and variable across all marketing mediums & channels? If not, contact us today to become a front-runner in your industry.
Thinking that brands only sell products/services is like eating a delicious meal with a blocked nose.
Evoking a feeling, emotion or experience can be more powerful than features and benefits. Hence why the brand strategy needs to inform design.
Our Branding Agency will align the essence of your vision, products, services, market dynamics and buyer personas; to fuel the brand identity design process. For both new ventures and existing brands, we’ll achieve the right balance in terms building your brand and direct response activity. Does the general rule of thumb 60:40 (brand vs direct response) apply to your business? Let’s find out.
Thinking that brands only sell products/services is like eating a delicious meal with a blocked nose.
Evoking a feeling, emotion or experience can be more powerful than features and benefits. Hence why the brand strategy needs to inform design.
Our Branding Agency will align the essence of your vision, products, services, market dynamics and buyer personas; to fuel the brand identity design process. For both new ventures and existing brands, we’ll achieve the right balance in terms building your brand and direct response activity. Does the general rule of thumb 60:40 (brand vs direct response) apply to your business? Let’s find out.
The new visual identity strategy and design must abandon the existing brand identity and mark a new stage in the business lifecycle. We will leverage your existing communication strengths and existing brand equity elements on the road to birthing a new identity. With skill, brand recognition can be tapered into a new visual identity through colour palettes, typography, animation and other visual elements. Very rarely should a rebrand start from scratch.
The new visual identity strategy and design must abandon the existing brand identity and mark a new stage in the business lifecycle. We will leverage your existing communication strengths and existing brand equity elements on the road to birthing a new identity. With skill, brand recognition can be tapered into a new visual identity through colour palettes, typography, animation and other visual elements. Very rarely should a rebrand start from scratch.
At the completion of the brand design, we provide you with a style guide/brand guideline by which everyone needs to live by. They will explain how to use your brand mark and visual language elements consistently and most effectively. The style guide also describes how your logo should be used in different contexts such as; print, advertising, merchandise, apparel, stationery, signage & digital/online.
At the completion of the brand design, we provide you with a style guide/brand guideline by which everyone needs to live by. They will explain how to use your brand mark and visual language elements consistently and most effectively. The style guide also describes how your logo should be used in different contexts such as; print, advertising, merchandise, apparel, stationery, signage & digital/online.
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