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Brace Yourself For The Phygital Marketing Revolution

Attention marketing trailblazers! 2025 is set to revolutionize the way we connect with customers, and Phygital Marketing is leading the charge. Implementing Phygital Marketing strategies, will not only cater to modern-day customer expectations but also enhance your brand’s potential for

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Customer Journey Mapping, Get It Right!

Customer Journey Mapping, Get It Right!

Mapping your customer’s journey might initially seem overwhelming due to the numerous steps involved. However, once you grasp how to deconstruct the journey mapping process into manageable steps, constructing customer journey maps becomes straightforward. Customer experience is the sum of

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How to Get Alexa and Google Assistant to Find Your Business

How to Get Alexa and Google Assistant to Find Your Business

Voice search is booming, and if you haven’t considered Voice Search Optimisation yet, you’re missing a significant opportunity. As users increasingly leverage voice assistants (VAs) like Siri, Alexa and Google Assistant for search, optimising your content for these platforms is

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How We Boosted NEC’s Marketing Fulfillment Success

Promotional Merchandise and Fulfilment programs are powerful channels that can help increase brand awareness, enhance customer experience, and boost sales. However, with lots of moving pieces, managing a national promotional merchandise program or campaign can be complex and time-consuming. The

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National Marketing or Local Area Marketing Get It Right

In today’s ever-connected world, local area marketing, when woven into a national marketing strategy, has the potential to create a harmonious symphony of success for your brand. By leveraging the personalized touch of local engagement and the expansive reach of

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Bullas Scoop Up a Spade Competition Delivered Big Results

Bullas Scoop Up a Spade Competition Delivered Big Results

VooDu Marketing recently partnered with Bulla Dairy to launch The Bulla Scoop Up a Spade Competition campaign. OVERVIEW OVERVIEW The Bulla Scoop Up a Spade Competition campaign focused on promoting Bulla’s famous Creamy Classic Vanilla ice cream which is distributed

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