In today’s competitive marketing landscape, every dollar spent is expected to show measurable returns. Promotional merchandise like branded pens, apparel, event kits, client gifts, still plays a powerful role in building brand recognition and loyalty. Yet, many businesses in Melbourne
In today’s high-speed, hyper-competitive marketplace, small and medium-sized businesses (SMBs) are tapping into AI (artificial intelligence) to work smarter, not harder. AI is no longer reserved for Silicon Valley giants—it’s now affordable, accessible, and incredibly powerful for teams of any
At VooDu Marketing, we believe that a brand’s digital and “real world” presence should be as bold and forward-thinking as the company behind it. That’s why we are thrilled to partner with Bluestar Global Logistics, a leader in supply chain
Attention marketing trailblazers! 2025 is set to revolutionize the way we connect with customers, and Phygital Marketing is leading the charge. Implementing Phygital Marketing strategies, will not only cater to modern-day customer expectations but also enhance your brand’s potential for
Mapping your customer’s journey might initially seem overwhelming due to the numerous steps involved. However, once you grasp how to deconstruct the journey mapping process into manageable steps, constructing customer journey maps becomes straightforward. Customer experience is the sum of
Voice search is booming, and if you haven’t considered Voice Search Optimisation yet, you’re missing a significant opportunity. As users increasingly leverage voice assistants (VAs) like Siri, Alexa and Google Assistant for search, optimising your content for these platforms is
