CRM & Marketing Automation

Choose your own journey with Multichannel AI enabled Marketing Automation.

Why Classic Automation Falls Short

Traditional CRM and automation workflows are rigid, rule-based, and reactive—leaving personalization, prioritization, and scaling to chance. Without real-time intelligence, opportunities slip through the cracks and customer experiences feel generic.

Your multichannel marketing automation agency

Why Classic Automation Falls Short

Traditional CRM and automation workflows are rigid, rule-based, and reactive—leaving personalization, prioritization, and scaling to chance. Without real-time intelligence, opportunities slip through the cracks and customer experiences feel generic.
Your multichannel marketing automation agency
The no fluff keys to marketing automation success

The No Fluff Keys to Marketing Automation Success

  1. Map your customer’s journey.
  2. Gather insights related to preference, actions, and profile attributes.
  3. Serve a “choose your own journey” branded experience across touch points and preferred channels.
  4. Trigger personalized multichannel treatments from real-time audience insights.
  5. Track, monitor and improve for greater ROI and operational efficiency.

The Best Melbourne Marketing Agency CRM AI Toolkit

Your target audience is completely overwhelmed by the sheer volume of daily emails. While the battle for the inbox rages – leads are requiring an ever-increasing number of touches to become sales-ready (The Online Marketing Institute puts it at 7-13+.).

Instead of trying to dominate the unwinnable channel (email), the winners are going where their audience is at. In our multi-touch, multi-device, multi-everything universe, have you transitioned from just email to multi-channel marketing automation yet?

Here are five things we can get started on today:

  1. Predictive Lead Scoring & Prioritization: AI identifies high-converting leads using behavior and intent data, not just outdated rules.
  2. Behavioral Segmentation & Dynamic Journeys: Automated customer segments shift in real time based on interactions—delivering personalized messaging at every touchpoint.
  3. AI-Driven Workflow Orchestration: Automation isn’t just push-based; AI adapts sequences, triggers, and responses through every stage—optimally engaging leads and customers.
  4. Sentiment & Interaction Analysis: AI gauges tone and intent from messages, guiding prompt follow-up, tailored offers, and escalations where needed.
  5. Agentic AI Execution: Autonomous AI agents act on insights—they send smart emails, update CRM records, and recommend next best steps—blurring the lines between strategy and execution.

The winners are meeting their customers where they are at

Your target audience is completely overwhelmed by the sheer volume of daily emails. While the battle for the inbox rages – leads are requiring an ever-increasing number of touches to become sales-ready (The Online Marketing Institute puts it at 7-13+.).

Instead of trying to dominate the unwinnable channel (email), the winners are going where their audience is at. In our multi-touch, multi-device, multi-everything universe, have you transitioned from just email to multi-channel marketing automation yet?

Here are five things we can get started on today:

  1. Predictive Lead Scoring & Prioritization: AI identifies high-converting leads using behavior and intent data, not just outdated rules.
  2. Behavioral Segmentation & Dynamic Journeys: Automated customer segments shift in real time based on interactions—delivering personalized messaging at every touchpoint.
  3. AI-Driven Workflow Orchestration: Automation isn’t just push-based; AI adapts sequences, triggers, and responses through every stage—optimally engaging leads and customers.
  4. Sentiment & Interaction Analysis: AI gauges tone and intent from messages, guiding prompt follow-up, tailored offers, and escalations where needed.
  5. Agentic AI Execution: Autonomous AI agents act on insights—they send smart emails, update CRM records, and recommend next best steps—blurring the lines between strategy and execution.

FREE EBOOK

Discover more ways to improve your business automation process.

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FREE EBOOK

Discover more ways to improve your business automation process.

How Can Marketing
Automation Help with …

  • Attract and capture new leads
  • Segment and personalized nurturing
  • Optimized pipeline paths
  • Turn customer data into a personalised engagement
  • Automating online sales
  • Web push notifications
  • Mobile messaging
  • Converting interest into lasting brand loyalty
  • Product recommendations and add-ons
  • Promotional special offers
  • Customer experience mapping
  • Engaging email and content
  • Captivating web and landing pages
  • Social media management and advocacy
  • Virtual and physical events management
  • Inspiring internal and employee communications
  • Multichannel marketing support
  • Convert anonymous visitors to known prospects
  • Nurture prospects into frequent customers
  • Growing customers into brand advocates
  • Experiential marketing (gifts, events, direct mail, merchandise)
  • Customer journey management

Best Marketing Automation Software (MAS)?

It’s important, but not as important as you may think. In short, it depends on the scale and characteristics of your business. There are a myriad of platform options that serve SMB and large companies (some of our favourites are listed here). If nothing else please remember this: “process and strategy before technology”.

It’s essential to partner with a Marketing Automation Agency that is experienced in strategically designing and implementing complete customer experience centric marketing programs.

Need help selecting which system is best for you?

Talk to our marketing automation agency experts today. With over 10+ years of strategy & implementation experience in both SMB and large companies – together we will make the dream a reality.

Need help selecting which system is best for you?

Talk to our marketing automation agency experts today. With over 10+ years of strategy & implementation experience in both SMB and large companies – together we will make the dream a reality.

Download Your FREE eBook

25 things every business should automate

25 things every business should automate

Learn how to streamline your workflow, minimise costs and increase efficiency by replacing manual effort with the latest automated technology.

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