Workshop Option
We complete the PRICE Workbook in a workshop with you & then build your Modern Growth Plan.
In the scramble for leads, old-school marketers are putting too much emphasis on the top of the funnel activities and missing the bigger picture. Instead, Modern Growth Marketing is focussed on expanding lifetime value of a customer, increasing value of the initial sale & maximising frequency of future sales.
Our proprietary P.R.I.C.E Modern Marketing Model ™ provides a framework that will guide you on how to transform anonymous prospects into to customers & then advocates. We have created the P.R.I.C.E Modern Marketing Model™ to ensure that your marketing program is custom built to specifically meet the needs of your business, while supporting your buyer’s journey. Let’s get started.
The Planning phase lays the foundation through diagnostics
The Growth Plan will be objective driven, & include strategy, tactics, & measures of success.
Buyer Stage: Moving from Awareness > Consideration
Buyer Stage: Moving from Consideration > Decision
Buyer Stage: Moving from Decision > Activation / Consumption
Buyer Stage: Moving from Activation > Loyalty > Advocacy