Memorable Logo Design
Whether you a starting a new business or refreshing an exiting brand; One of the most enjoyable steps is, creating your logo & positioning statements. While your logo is just the beginning, it will play an integral IMAGE part in developing your branding positioning, principles & personality. Our creative team will work tirelessly to understand your company, your industry, your target market & ideal customer profile (ICP). Our team will get immersed into knowing what your business stands for so that we can design a logo that is unique & memorable, whilst reflecting your vision.
More than Just Graphic Design
Like you, we expect creative design to make an impact & invoke a desired & memorable response. Modern design is the oil that greases “your communication channels” (eg. print, e-mail marketing, website, social media, online advertising). The VooDu modern design team; don’t leave home without a detailed custom brief. Which will intern be fused with your brand guidelines to produce artwork that is on time, on message & on budget.
Brand Guidelines: Building the Foundations
Now that your logo has been designed & brand developed, we need to set-up guidelines by which everyone needs to live by. They can be as simple as creating a document that breaks down your colors, logo specifications, fonts & displays. It also describes how your logo should be used in different contexts such as; print, advertising, merchandise, apparel, stationery, signage & digital/online.
Performance Branding
In most instances brand recognition & equity is what makes a prospect choose you, before a competitive offering. The continual investment in brand building will result in customers & prospects cultivating an affiliation & advocacy with your brand principles. Build your brand presence around the needs, wants & desires of your Ideal Customer Profile (ICP) is a key component of the P.R.I.C.E Modern Marketing Model.