Use Content to Shape your buyers’ concept
Prospects are beginning their buying process long before contacting you. Content provides you the opportunity to shape the buyers’ concept even before they have a need. Your brand is a storyteller that is competing for hearts and minds. We develop content to attract and engage your audience while creating a personalised brand experience, including:
Copywriting: Articles, Blogs, Case Studies, E-books, E-newsletters, White Papers, Press Releases, Web Copy, Sales Pages
Multimedia: Podcasts, Videos, Brochures and Webinars
Digital: Email , Social Media, Brochures, Infographics, Landing Pages, Ad copy, Lead Nurturing
What content do your buyers need?
We begin by documenting your ideal customer profile and their buying lifecycle. This includes researching topics, trends & the channels that are relevant to your buyer personas. This research will give you an understanding of the type of information your customers are talking about & looking for. Then you can we determine what type of content to create that will be suitable for each stage of the buying lifecycle.
Do you have time for content marketing?
There are two common reasons that stop brands from creating content; (1) not enough time, (2) how will the content get distributed, syndicated & measured. By working with VooDu you can put these concerns to bed. We will manage the research, creation, sharing via social media/email & performance measurement.
Fuel your lead generation machine
Your company offers solutions that people want or need. The reality is that if people don’t know about your brand, they’re not going to buy. The VooDu team will:
Produce content that aligns with potential your buyers’ needs and desires resulting in a steady stream of qualified leads.
Get found, using a data-driven approach of inbound and outbound lead generation tactics for maximum coverage.
Enable you to get the right message, to the right person at the right time to optimise conversion.
Proven Landing Pages that convert daily
You will never have to choose between brilliant design & conversion again. Based on testing, research and the latest eye-tracking technology our designs are optimised to invoke a response. All our landing pages follow this 3-step proven formula:
- We create informative copy that is personalised
- We are obsessed with continual AB split & multi-variant testing.
- finally it’s all about performance, measurement and real-time pivots when required.
Copywriting: be a storyteller
Informative copy is the defining element of your website, advertisements, social media and online marketing strategy. The words tell your story… Your story creates the connection… The connection evokes the action. We enable the flow of this seamless process.
Video Marketing & Animation
Video isn’t just for fun anymore; it’s serious business. Millions of videos are being produced every day and used as an effective online marketing medium. If you’re focussed on engagement and serving your audience, video will help you:
- Be entertaining & informative while showcasing your solutions through story-telling.
- Reach millions through channels such as YouTube and the proliferation of mobile devices.
- Grab and maintain attention.
Using leading edge design & technology, VooDu Marketing has been meeting the integrated marketing needs of our clients since 2008.
