Bounce rate is a metric relating to visits on a webpage in which a visitor left your website from the entrance page without interacting with the content or the page.
It is one of the most powerful metric provided by Google Analytics but ignored by many marketers.
A reduction in bounce rate can lead to an increase in traffic, online sales, website conversions or email signups.
However, to reduce the bounce rate, you have to consider making changes to several aspects of your marketing strategy and website/landing page. If you are looking to cut down your bounce rate, here are some recommendations to consider.
1. Use the right keywords
Your marketing strategy will determine what sort of people will visit your website. One of the most important factors in any digital marketing campaign is the usage of right keywords.
2. Target the correct audience
Think about who will be buying your product. Always keep the end-customer in mind and target them. Targeting the wrong audience might bring you traffic, but it can then result in higher bounce rates.
3. Use relevant ad copy:
Ad copy is the very first thing that your user will see about your product. It can be in the form of image, video, text or graphic. Make your ad copy relevant and easy to understand to avoid irrelevant visits.
4. Bid at the right amount to reach your audience
Due to increase in the competition, the bidding war has increased and many companies find it very expensive to bid on placements that cost more. At VooDu, we always recommend spending your money at the right place, for the right audience, rather than on the wrong place for the right audience.
5. Create visually appealing landing page
A landing page is the first page that your customer will see when they land on your website. This is the page where they decide whether to move forward or to consider a different brand, product or service. Your landing page can make or break your impression in the minds of the customer.
6. Highlight your product
When a person lands on a page, make sure they see your product or service above the fold and in clear and concise manner. Customers do not appreciate scrolling down to find what they are looking for.
7. Use high quality graphics
Images/graphics always leave a lasting impression in the minds of buyers/customers. They can entice a customer to become a buyer and form a very important part of their decision. Make sure your graphics are top-notch and alluring.
8. Make the purchase process easier
Going through hoops to make a purchase will always make a customer look for better options. Don’t make them click more than 3 times, and make sure the process is as simple as possible.